Eli DhiansanThose who personally experienced having had a close family member succumbed to cancer can attest how frustrating the journey felt. There are no words that can rightfully encapsulate what it really feels to take care of an ailing person struggling to get over cancer. But an outpour of wholehearted support coming from close-knit ties is more than enough to make the ordeal bearable. Imagine if the support is multiplied and spread to the community by a hundredfold, the result could be life-changing.
It is on this premise that ICanServe Foundation, Inc. came into being in 1999; to raise awareness on breast cancer and empower women battling it. The foundation has since partnered with different local government units to make clinical breast examination (CBE) accessible to women, especially those who have no access to proper healthcare.
This year, ICanServe tapped renowned women brands and creatively strategized their noble cause with Zalora. Beauty brands Wet n Wild Philippines and Orly are offering 10% discount on their Color Icon Blush, selected Color Icon Eyeshadow Trio and pink lacquers nail polish, respectively. Similarly, Beauty Blender Philippines will be also selling their pink blenders at 10% discount. All aforementioned items will be available at Zalora. Proceeds will benefit ICanServe Foundation projects.
Bridgestone Philippines are also selling their limited edition pink valve caps at Powerplant Mall, Rockwell. All That Glitters will also be highlighting their pink collection jewelries. Both organizations pledged 100% of the sales proceeds will go to ICanServe.
Join in the bandwagon and together with ICanServe, let’s help fight breast cancer-in style.
Visit the Lifestyle district of Yuneoh to find out more awareness campaigns and contribute to a noble cause.
