Hail to more creative beverage year!
Eventures such as drinktec serves as a catalyst for innovations and new developments. It caters to new technologies, products, and solutions that are presented in the exhibition for the first time. It also covers the entire process chain, meeting the needs of the supply and demand sides of the industry. To be able to set the future of the industry, drinktec connects exhibitors with the customers especially to know what the market demands and how the industry can supply it.
Original Photo from drinktec 2017 Press Conference
Read More: Drinktec 2017 Event Information
From features of functions to taste to packaging and now printing, drinktec 2017 keeps you updated with the different trends to watch out for in the beverage and liquid food industry. It is true that packaging, as well as labels, are the brand ambassadors of a product in terms of sales. And trends launched in exhibitions can also affect the market in the next few years.
In an array of choices, for example of beer bottle or softdrink in a shelf, aside from the packaging the label is one of the criteria that could create recognition effect on a brand. Sometimes, this label pushes the buyer to purchase the product, because it intuitively sends trust to the customer.
So, what are the latest trends in terms of packaging designs and labels?
Trends to watch out for at drinktec 2017
1. Geometric Patterns
According to Brand Folder, “brewers are now using whimsical, outlandish packaging to stand out from other breweries in the aisle”. It is to be able to compete side by side with the craft beer market. First in line with these imaginative designs is the Evil Twin Brewing, a Brooklyn-based brewery, which launched beers with creative names like “Citra Sunshine Slacker” and “Bikini Beer”.
2. Handmade Graphics
In a new world where artisan, handmade goods are flying off the shelves, people seems to be tired in seeing products that looks like it’s mass-produced, even if it truly is. Consumers are now shifting to art-focused packaging designs.
One example for this is the ‘Talas Beer,’ a Norwegian term that translates to “speak soon.” It aims to generate conversation and cultivate community, according to Brand Folder. Each bottle of this wine is wrapped in local newspaper with a brass letter-shaped bottle opener to highlight the message.
3. Packaging Inspired by History
Are you a fan of everything vintage? If so, you’ll definitely love the brands that relive the past in their designs. Though some brands launched artsy products, others attempted to mock a vintage or historic look.
This photo of before and after packaging design of Genesee Brewing will show you how they changed into a minimalist packaging style to make it more “historical.”
Participate in drinktec 2017 to experience the freshest innovations that the industry can offer you.
There are a lot of exciting, creative, and interesting events around the world. Stay tuned with www.yuneoh.com!