Event Hacks, Tips, and Tricks To Make Your Event Story Reachable Across Audience
Writing an event story is challenging because you don’t know where to begin, but with our event hacks and tips to guide you, you will get the hang of it. First, we’ll give you the basics, then we’ll give you the tips.
The recipe to a good event story is to arm yourself with basic equipment, plus knowledge of the following event hacks and tips.
Event Hacks and Tips 1: Smartphone
You have to move swiftly during an actual event story coverage sponsored by a company. Journalists, bloggers – everyone is on a level-playing field here. Majority bring their laptops since they write the story right then and there, while the details of the event is still fresh. If you are in no hurry to write the event story, your smartphone will do. You can use it to capture pivotal events, you can activate the recorder and record remarks of prominent people who spoke during the event so as not to misquote anyone. You can even write notes and access them later. Events are meant to be enjoyed so don’t work hard. Work smart.
Event Hacks and Tips 2: Notebook and pen
Nothing beats old-fashioned notebook and pen when writing pivotal scenarios during an event story coverage. Whatever pops in your head – may it be a question to an invitee, an observation, or possible angle of the event – you can easily write it down and access your brain farts later on.
Event Hacks and Tips 3: Socialize
As what was established, events are meant to be enjoyed. Say this: #IAmAnEventurer and I will go out there and talk to a stranger. Talk about how mundane things about the event coverage you are both into. You’ll never what insight or perspective you will gain after a small conversation. Remember that in any event story, human interest should always be present. Meaning, offering multiple point of view of the event to make the event come to life – in writing form.
Now that we’ve laid down the basics, it’s time to dig deeper unto the eventure tricks of the trade.
Event story trick 1: Hashtags
Usually, the event story you are covering already has official hashtags for writers to use. In the event that the organizers failed to disseminate the hashtags, don’t be afraid to ask. Huwag mahihiya magtanong…In some cases, the event doesn’t even have official hashtags to use. Check for trending hashtags that other event writers have used for this particular event and use it. Or better yet, create one for your posting.
Event story trick 2: Embed pictures and videos
This makes your event story article looks meaty. Utilize what other people have posted on social media about a particular event and use it, so long as you cite the rightful source. Better yet, take pictures and videos during the event. with the advent of Facebook Live, Snapchat, and IG stories, utilize the power of social media and post away. You can use them later in the process of writing your story, anyway. Here’s an example of how we at YuneOh captured moments and posted it live. #LiveLifeShareMoments and post it online.
Event story trick 3: Event story angles?
The beginning is always the hardest to write. How do you want to present your event story? Do you want to write with the juiciest part of the event itself? Do you write it with the end in mind, meaning you will tackle what happened first and write it in episodic, flashback sequence to add drama and flair? And also, what angle of the story should you tackle? You can check out online on a particular event story and see how other writers wrote the same story. After doing a little back reading and research, you might have come up with your own angle on how to best depict the event story in your own words. They key in any event story is to always, always write it in a click bait phrase at the first paragraph. You are writing for your audience. You have to keep your audience hooked at the beginning until the end. Otherwise, your event story won’t be read and shared.
Event story trick 4: Basic SEO principles
What is the event all about? Break down the title of the event into single words, and assess which of the following words would people most likely type on Google search bar. List at least five words, and use it profusely in your article: in the first sentence, in the main body of the article, and finally incorporate it at the end of the article, which we nicknamed call to action (CTA). The CTA is the part of the article wherein you invite readers to check out your other event posts within the cite. For example:
[Insert your ending statement about your event story with your chosen keywords]. There are more and more events and promos happening in the Philippines! And YuneOh keeps you connected and updated with all the best promos, contests, and events! We are one click away at www.YuneOh.com!
Event story trick 5: Publish it ASAP
You have two options: Publish it within 48 hours, or post it two weeks after. The fresher the event story is, the more people will be interested to read it. You can choose to publish your short, event story in 48 hours, while tackle a separate, in-depth analysis of the post event two weeks later. Readers always want follow-up stories.
For other interesting hacks and tips at events, visit www.YuneOh.com!